Whenever the phrase "social media" is brought up, a similar vision or knowledge comes to ones mind and to those of us who actively use them. From chatting with friends on Facebook to keeping up with our favorite celebrities on Twitter, we all use these forms of media to stay connected. While most of us are mainly using these to see our friends, some are taking advantage of these means to get people informed.
Take AIDs for example. This is a disease that is taking over parts of our world and something to not take lightly. Yet, not everyone is getting the important information that they need to keep themselves protected. AIDs officials all over the world are coming together to spread the message about the transferal of AIDs, primarily from mother to child. There are around 400,000 children born a year with AIDs, a sad reality. Officials see they opportunities that various social media sites offer and plan to use them as resources to get the word out about the AIDs virus.
They plan on modeling their mission after Randi Zuckerberg, the sister of Mark Zuckerberg, inventor of FaceBook. After pulling in 1,000 influential Twitter and FaceBook users, she used social media to raise $200 million to fight malaria. Social media, although fun and wildly entertaining, can be used in a very beneficial and inspiring way. They can broadcast the needs and informations regarding crisis occurring globally.
Remember that the next time you're stalking someone's pictures on Facebook or subscribe to someone famous on Twitter. Social media can be a simple way to save ones life. Information is there for those who seek it, and by making information available to all, it can be pretty powerful.
http://www.kansascity.com/2012/01/27/3394851/business-social-media-to-prevent.html
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