BlizzCon 2012, a huge gaming convention focusing on the products released by Blizzard, has been canceled. This convention is usually held every year, but Blizzard has stated that they are canceling it this year in order to work on products. Personally, I think their reasoning for cancelling this event is lame. With a company as large as Blizzard, I find it hard to believe that a 3 day convention is going to pull team members away from game programming…undoubtedly, they have a staff that would exclusively handle the event.
I think it has more to do with the fact that Blizzard’s release calendar as of late has been lack luster. While they do have some big name titles coming out this year, their recent release have been spread out far and few between. If anything, they are missing out on an opportunity to showcase Diablo III and the other titles this year. I think it has more to do with the fact that other conventions, such as PAX and PAX East, focus on multiple game publishers (including Blizzard) and they are beating Blizzard in the convention realm.
http://kotaku.com/5879120/blizzcon-skips-2012-as-blizzard-focuses-on-kicking-ebutt-and-making-games
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