So, apparently this year’s super bowl commercials are going to be more raunchy, racier, and sexier than ever. Big shot companies like GoDaddy.com, Doritos, and H&M are going to air, let’s just say not PG and even PG13 appropriate material during half time. As we all should know, the big advertising companies try to appeal to a certain audience, in this case, because it is football, one would think it is mostly men who watch the super bowl, or as I like to call it, “the super bore.” And what appeals to most men? SEX!!!
However, a study done at the University of Wisconsin shows that “spots with sexual imagery take 10 percent hit in ‘likability’ versus ads without racy images.” Researchers in this study also found that “most views actually prefer to see ads with kids or animals.”
Usually, at least in my experience, watching the super bowl is a family event; it is not just men who watch the super bowl. It is a time for families to get together and watch people throw a funny looking ball around, slapping each other butts, and kicking this ball between two yellow poles, and eating junk food all day, and yelling at the television. These men are not going to want to see a half naked woman with their mom/wife/5year old sitting beside them. I am so not surprised that these commercials are seeing a drop in their likability.
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